HP isn't trying to put in-plants out of business with its ‘Managed Print’ strategy, but in-plants should still take a close look at it.

By Bob Neubauer

As you've read in this magazine (last month, in fact), many in-plants are already offering print management programs. It's a great way to show the in-plant's value by using the expertise of managers to save the organization money. Still, as many of you have learned, people don't like it when you threaten to take their desktop printers away. So HP's push into managed print might actually help in-plants make their case; if a respected office products company like HP says this is a good idea, there must be some merit to it.

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Francis McMahon

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

HP’s ‘Managed Print’ Strategy: Threat or Opportunity?