HP’s ‘Managed Print’ Strategy: Threat or Opportunity?
Turns out, though, that there was something of a mixup in terminology. The "office printing" HP wants to help companies manage is not the printing going on in their in-plants but that being produced by their copiers and desktop printers—what HP's Francis McMahon, Marketing Director for the Graphic Solutions Business, calls "the cubicle environment."
- Companies:
- Xerox Corp.
- People:
- Francis McMahon
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.