HP Brings Innovation to Life at PRINTING United

Kicking off PRINTING United Expo 2022, HP (Booth C4246) had several new presses to officially launch, along with new services and a wide range of innovations with ink and media across the entire portfolio.

Oscar Vidal, global director of product and strategy, large-format production (left) leads off the HP press conference and announces the release of the new HP Latex 2700 press.

Oscar Vidal, global director of product and strategy large format Production, highlighted the new HP Latex 2700 series super-wide-format press, which comes in either a color-only, or a color-plus-white version. The 126" press can print at speeds up to 958 sqft/hr using HP’s new dual printhead design.

“We’ve been talking to customers and print service providers, and we identified three major areas where they’ve been suffering, where they have challenges to be able to accommodate their growth,” Vidal noted. This machine, he explained, is designed to address three of those challenges head on: efficiency, sustainability, and the need to be able to launch new applications with the same machine.

The printer uses the fourth generation of HP’s latex inks, and the white printhead is moveable, allowing shops to adjust when in the process the white goes down.

“More and more, we talk not only to our print producers and printer service providers, but also to the people who buy print — to corporate agencies, to brands — and what they’re telling us every day is, ‘My requirements are raising the bar, he said. So when I’m thinking of printing campaigns, I want my suppliers to be able to deliver.’” And that, he stressed, is exactly what the HP Latex 2700 series is designed to achieve.

Another innovation at the HP booth is the HP PageWide Advantage 2200, which just had one of its first global installations at DataOne, based in France. The press can print at speeds up to 150 m/min in full color, and HP notes that customers are calling it a “game changer.” To date, the company announced that more than 750 billion A4 pages have been printed on PageWide presses worldwide, and that number continues to grow.

Another new innovation HP revealed is the HP Professional Print Services Plans. The subscription-based service comes in two levels: basic, which has all the standard support options printers need to keep the operation running at full capacity and efficiency; and plus, which includes a host of additional services, such as learning modules to help employees upskill and stay ahead of technology, as well as services to proactively manage uptime and troubleshoot problems before they happen.