Naysayers and Yea-sayers
Don't Ditch Commodity Products
What can you do with this kind of data? Many experts will say you have to distance yourself from the commodity products because it's too tough to compete on price for them. These same experts will tell you that you have to grow the more value-added products and services. While we agree with the second point, we disagree with the first. Often you need the volume of the commodity products to afford the slow growth of the more value-added products such as VDP.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com