Naysayers and Yea-sayers
Every organization has naysayers and yea-sayers. The number of their complaints or compliments can affect—and even determine—the perception of the in-plant.
The numbers of naysayers and yea-sayers can be measured on surveys and through focus groups. A thorough analysis of an in-plant will do both and often target certain key questions such as best and former customers, products that are growing or shrinking, etc. In most cases, statements made in focus groups reinforce the data from the surveys and provide a greater depth of understanding about the data.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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