Naysayers and Yea-sayers
The second project was done at the AARP in-plant in Washington, D.C. The AARP plant is growing because it has more yea-sayers than naysayers. Having fans is one reason some in-plants thrive while others struggle. Passionate fans are often more willing to try new products and services, such as online services or variable-data printing (VDP). And, as we will discuss later, succeeding with innovative products and services often results in a perception that the in-plant has more value than outside services.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
Texas University In-plants Gather in Houston
Finding Your “Sweet Spot”
Increasing Value with Expanded Services: In-plant Opportunities to Become a Turnkey Communications Partner
From the Editor: Outflanking Outsourcing
Outside In: How Insourcing Helps In-plants Thrive
Overlooked Opportunities: Shredding It in New York
