Naysayers and Yea-sayers
Every organization has naysayers and yea-sayers. The number of their complaints or compliments can affect—and even determine—the perception of the in-plant.
2. You need to understand where it works best (markets).
3. You need to understand which applications (i.e., post cards) are most effective.
4. You need to understand that there is a synergistic effect when offering more than one strategy (e-mail, PURLS, social media, etc).
5. You need to deliver on the promise, measure the results and prove the success of the campaign.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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