Naysayers and Yea-sayers
Every organization has naysayers and yea-sayers. The number of their complaints or compliments can affect—and even determine—the perception of the in-plant.
Why are some organizations more successful in growing variable-data printing than others? If you read enough articles or books and attend enough seminars, you will see that some common denominators appear. My list has at least five reasons.
1. You need an evangelist who can talk with enthusiasm about the advantages of the technology.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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