Naysayers and Yea-sayers
Every organization has naysayers and yea-sayers. The number of their complaints or compliments can affect—and even determine—the perception of the in-plant.
We recommend that you don't try to discontinue the commodity products until you have exhausted your ability to drive the price to competitive levels. First work on automating the production of the commodity products so you can achieve cost competitiveness. It's possible that online solutions, automated prepress workflows and digital printing could lower your price to competitive levels.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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