Preparing for 2013

Also important in this process is understanding the competitive environment. That means monitoring the products and services offered by others, understanding how they position their value proposition, and knowing how much they charge. For many in-plants, the competition is no longer limited simply to the commercial printers in their area. It can also be the MFPs (multi-function printers) in their offices or other groups within the organization, such as the college or university bookstore.