Preparing for 2013
Though the economy is slowly recovering, parent organizations continue to focus on reducing overhead. In-plants must remain vigilant for ways to decrease the cost of manufacturing, measure improvements and respond to customers' changing needs.
As mentioned earlier, simply using market research that shows growth for a specific product (i.e. large-format) is not enough. Projections of market growth do not guarantee success. There are other factors to consider, such as understanding your customers' changing needs, recognizing all the sources of competition, and making sure you have the infrastructure (including manpower, equipment and expertise) required.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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