How To Evaluate Your Shop

"Short runs fall into 1,000 to 1,500 pieces while medium runs can fall between 1,500 and 10,000," explains IBM's Chris Parker, business line manager of color production printers. "[Whether to purchase] depends on how many pages they use and throw away, how many would they like to have the ability to change but don't have the capability to, and would they rather make 10,000, use 2,000 and store the rest in a warehouse?"