How To Evaluate Your Shop

• What type of work will you produce with your digital color equipment?

Xerox did a primary market research study in the commercial, quick print and in-plant markets, according to Joe McGrath, vice president and general manager of production color Systems for Xerox. It came up with eight top applications for digital color usage: short-run catalogs, brochures, book covers/illustrations, flyers, advertisements, direct mail, booklets and reports/presentations.