Dana on Marketing Messages: A-Marketing We Will Go
Contrast this new audience with the senior-level print buying pros I have come to know and admire. They typically have 15 years or more in the business. They are very sophisticated, follow the industry, know about presses and other equipment, have a decent network of peers, and are not afraid to negotiate and search to get exactly what they want.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
