Dana on Marketing Messages: A-Marketing We Will Go
1. Print customers are changing. Much like the print manufacturing side of the industry, the print buying side is shrinking. In some companies, print buyers have been laid off. Guess who's left in charge of sourcing print for their companies? It's often the designers/creatives. Sometimes the function is outsourced to print management firms or print brokers. And sometimes the work is shifted to marketers, who may or may not have any print background. Stop and think what this means for your marketing efforts.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
