Dana on Marketing Messages: A-Marketing We Will Go
I know what print and media customers are looking for, and I know how printers can market themselves accordingly. It takes a commitment on your part, and someone dedicated to getting it done.
Before I kick off my PI columns during 2013 about how printers should be marketing themselves, there are four important things you must keep in mind:
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
