Dana on Marketing Messages: A-Marketing We Will Go
It's also absolutely clear to me that much of the time, they're not getting what they need, at least not quickly enough or in the manner in which they need it.
What does this have to do with printers and marketing? Simply this: If you can publish the sorts of things you do that print customers are looking for, you'll be marketing your company strategically and effectively. Getting the word out in the right channels at the right time for the right audience is good marketing. It's easy to do once you break it down into segments and get in the groove. (Think of it as eating a pie one slice at a time over a week, rather than cramming the whole thing into your mouth at once.) It can be done easily, and you'll be comfortable doing it at this pace.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
