Dana on Marketing Messages: A-Marketing We Will Go
I've dealt with hundreds of corporate and agency print customers for many years through my PBI events and weekly Print Tips e-newsletter. It's clear that they're looking for certain kinds of information from the printing community to help them make sourcing decisions (including what kinds of print campaigns to recommend to their colleagues).
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
