Dana on Marketing Messages: A-Marketing We Will Go
In my next column, I want to focus on your Website. When you realize that your home page is the first place an interested person will visit when hearing your company's name, it's important to have the information they're looking for right there on that landing page. Knowing that the visitor could be a brand-new marketer or a savvy, senior buyer—or someone who's barely out of college—should help shape how your Website looks and feels, and what content it holds.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
