Dana on Marketing Messages: A-Marketing We Will Go
According to Nielsen and NM Incite's U.S. Digital Consumer Report, "they consume media, socialize and share experiences through devices more than other age groups." They're already in the workforce or soon will be. Stop and think what this means for your marketing efforts.
I believe these four salient points have to be considered as printers and equipment manufacturers plan their marketing strategy from this moment on. Regardless of any vertical markets, any geographical location, or pretty much any specific print product or service you offer, these facts should guide your marketing efforts beginning today.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
