Dana on Marketing Messages: A-Marketing We Will Go
4. Consider Generation C. You probably know about the people known as Generation Y, a.k.a. the "Millennials." They follow Generation X, and there's not a clear consensus as to what date marks their beginning. I have read that Gen Y typically dates from the early 1980s to the early 2000s. Well, forget about them. It's time to focus on Generation C: those born after 1995. These folks have grown up—and are growing up—constantly connected to one another by technology. I've read that "C" stands for Connected, in fact.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
