Dana on Marketing Messages: A-Marketing We Will Go
Hats off to the folks at Printing Impressions, especially to Editor-in-Chief Mark Michelson. He listened when I said I was expanding my interests beyond print buying. Truth is, I've been increasingly fascinated by the importance of strategic marketing, especially as it relates to printers and equipment manufacturers who want to reach the end user—that is, the print and media buyer.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
