Add Value with Variable Data

InfoTrends Recommendations

• In-plants should consider VDP solutions that integrate well with Web-to-print, such as Pageflex, Rochester Software Associates WebCRD, or XMPie, to facilitate easy ordering for customers.
• Understanding the level of customer demand is important for acquiring sufficient funding and support. In turn, creating a solid plan for getting customers to buy in will ensure the investment is well received.
• In-plants should do their homework and research solutions thoroughly to allow for accurate expectations for implementation, integration, costs, and vendor assistance. Check out the InfoTrends Ultimate Guide for tools to evaluate variable data and Web-to-print solutions.