Add Value with Variable Data

An area of improvement in-plants should consider is to integrate the VDP solution into a Web-based, automated workflow. Most VDP solutions in the market can be easily connected with a Web-to-print storefront, which allows in-plant customers to upload databases or input custom text and images themselves, while also providing online proofing and order tracking capabilities. This significantly reduces costly errors and provides opportunities for the in-plant production manager to fully automate the workflow.