To Build Strategic Relevance, Look Outside Your Organization
Many in-plants are looking beyond the walls of their enterprises—insourcing work to bring new revenue and outsourcing services to bring new value.
Three years ago, life wasn't so rosy for the in-plant. Brunswick had issued an RFP to outsource the operation. The in-plant competed, surprised management with its capabilities and low costs, and ultimately won the business.
The in-plant began buying print to attract and keep more Brunswick customers. "We tell our customers, 'you come to us and we'll get it done,' and that alone has gained us customers," says Mike Schrader, manager of Brunswick Printing Solutions. "We want to be their print expert, and we tell them that."
- Companies:
- Xerox Corp.
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