To Build Strategic Relevance, Look Outside Your Organization
Many in-plants are looking beyond the walls of their enterprises—insourcing work to bring new revenue and outsourcing services to bring new value.
Outsourcing for Full-service Printing
On the flip side, more than half of in-plants procure some print from outside vendors, according to a 2011 InfoTrends survey. Such arrangements are common in government, less so in business, where marketers often want to control their work and commercial printers push for access to decision makers, says Adoniou.
- Companies:
- Xerox Corp.
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