To Build Strategic Relevance, Look Outside Your Organization

The work delivers two key benefits: filling in the volume during the slow months of December, June and July, and generating revenue that helps fund equipment investments.

Most of the work comes from people that have associations with RIT: faculty members with design firms, employees needing wedding announcements, and alumni working at area print shops. While sales efforts aren't proactive, Meyer follows up with external customers to encourage more work. And for a group of retailers in a privately run on-campus student housing complex, he has contracted for a low-cost U.S. Postal Services offering, Every Door Direct Mail, that none of his internal customers needs. "It's very important to our operation that we continue to do this work," Meyer says.