To Build Strategic Relevance, Look Outside Your Organization

The silver lining is that the shorter runs generally produced on digital printers—an in-plant strength—are in demand, often to supplement digital campaigns. Digital color volumes, in particular, are projected to continue growing for the near term.

Nonetheless print's new supporting role in the media mix puts a strain on in-plants seeking to bolster their strategic relevance. In response, many in-plants are looking beyond the four walls of their enterprise to insource work that brings new volume and revenue—and to outsource services that bring new value.