How Important Should Price be in Choosing A Printer?
A blog hosted by a well-known print periodical recently included a posting on why price should not be the sole criteria for choosing a printer. The author was a professional print buyer, presumably with years of experience in the field.
One really can’t argue with his major points. He likened print procurement to buying a cell phone, in that one may choose to pay more for a cell phone with extra features. He did not buy his phone based on cost; rather he paid a little more for a phone that had the features he wanted.
Ray Chambers, CGCM, MBA, has invested over 30 years managing and directing printing plants, copy centers, mail centers and award-winning document management facilities in higher education and government.
Most recently, Chambers served as vice president and chief information officer at Juniata College. Chambers is currently a doctoral candidate studying Higher Education Administration at the Pennsylvania State University (PSU). His research interests include outsourcing in higher education and its impact on support services in higher education and managing support services. He also consults (Chambers Management Group) with leaders in both the public and private sectors to help them understand and improve in-plant printing and document services operations.
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