Strapped for Cash? Get Creative
How can your in-plant get the equipment and services it needs when the coffers are empty? Try some new approaches.
How did we get the design work produced without a cash outlay? We found a talented "just-starting-out" graphic designer who did not yet have his first set of professional stationery, and traded his design services for his startup stationery set. He was delighted, and so were we.
Note: we made sure our suppliers knew the details of our new communication tool, and its applications. This developed new prospect introductions and referrals almost immediately.
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