Strapped for Cash? Get Creative
How can your in-plant get the equipment and services it needs when the coffers are empty? Try some new approaches.
The answer is simple, but not easy.
Make an appointment with each customer whom you believe will be a user of the capability you are considering adding. Explain why you are asking for the appointment, and why their candid feedback is critical. Tell them up front that whatever information they can share will help you make an informed decision about whether or not to make this investment.
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