Big Mission, Bold Plans
In Houston, being the in-plant for the nation’s seventh-largest school system means thinking inside and outside a very large box.
Nevertheless, Holden doesn't take the department's relationship with HISD for granted. "Nobody has to use us," she says, noting that she's required to submit an ROI statement, a business plan and a marketing plan as part of the annual budgeting process. The downside of operating like a private-sector business, she adds, is that "you can't make a loss" when print orders dip—the shortfall will have to be made up in some other way.
Patrick Henry is the director of Liberty or Death Communications. He is also a former Senior Editor at NAPCO Media and long time industry veteran.
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