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"They're slanted a little more towards publications, and we're slanted towards forms, but most of those difference are disappearing," says McDaniel. "When we started, 90 percent of our work was forms, and now it's down to about 60 percent"—partly due to forms now being accessible online.

The increased demand for color work and publications has naturally necessitated the purchase of new equipment. Recent acquisitions include a four-color Heidelberg Speedmaster press, which enables the in-plant to do work previously handled commercially, a Muller Martini Saddle Binder and a large MBO folder, so the 74-employee shop can produce higher-volume publications.