Big Color: A Necessary Next Step
Color’s not going away. But if you don’t get a digital color press, you might.
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So you must have Big Color and you can have Big Color. Here’s how to make it happen.
Support From Within
When I realized that my in-plant needed Big Color, job one was selling my staff.
Now, people aren’t generally hostile to the notion of big bucks being spent in their area for a new cool toy, and in our business Big Color is about as cool a toy as it gets. But people don’t like change, and acquiring Big Color certainly upsets things.
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Richard Griffin
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