Big Color: A Necessary Next Step
Color’s not going away. But if you don’t get a digital color press, you might.
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Here’s an example: if you run two-up on 11x17? and cut it down to 81/2x11?, at a monthly volume of 10,000 81/2x11? prints, a paper cost of $35 per 1,000 for 11x17?, a machine cost of $40,000, and a click rate of $.08, and then charge a price of $.35 per print, your hard cost ROI is less than 17 months. Crunch the numbers and see for yourself.
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Richard Griffin
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