Big Color: A Necessary Next Step
Color’s not going away. But if you don’t get a digital color press, you might.
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You know about the work outsourced to commercial printers. If you handle that work, don’t think it makes you more secure. One new purchasing hotshot can make his reputation convincing your parent organization of how much money he can save them versus using the in-plant as a middleman, and right or wrong, you’re in deep trouble. Bottom line: if your organization isn’t getting the very best color quality, turnaround and pricing from you, they’ll get it elsewhere. It’s only a matter of time.
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Richard Griffin
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