Big Color: A Necessary Next Step
Color’s not going away. But if you don’t get a digital color press, you might.
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Justifying Big Color
Let’s not mince words: unless you’re in a very unusual situation, you must get Big Color if you don’t already have it. Black-and-white printing still has its place, but that place gets smaller and smaller as color gets better and cheaper—and as more people understand that a color document communicates more effectively than a black-and-white one. Your parent organization hasn’t given much thought to all that, but they realize it. You’ve seen the color multifunction devices in their offices and the jobs they run on their desktop ink-jets. If you can’t offer your co-workers more than that, then why should they patronize your in-plant?
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Richard Griffin
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