Big Color: A Necessary Next Step
Color’s not going away. But if you don’t get a digital color press, you might.
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You also must show how acquiring Big Color helps your parent organization do its primary job in a better way. Our parent organization is a community college, so naturally it recruits and educates students. To help it accomplish that, we proposed a partnership with our college’s graphic arts department. While very strong in flexo, offset and prepress, graphic arts offered nothing in the digital printing arena and wanted to remedy that situation. We involved them in the press selection and offered them the use of the digital press for seminars, at our cost, an offer they quickly accepted.
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Richard Griffin
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