The Hidden Issues Behind Web-to-Print

While it might be tempting to have an individual on staff assume the role of technical manager in charge of implementation for Web-to-print, to maximize productivity you may consider making this a full-time specialist position. Your Web-to-print implementation specialist can oversee workflow as a traffic cop and support software updates. While in the past it was necessary to understand HTML, today’s Web-to-print technology has code written on top of the HTML that makes it easy to plug in items such as pricing, text or templates. More advanced full-time specialists may provide further detailed customization to the site as needed.