The Hidden Issues Behind Web-to-Print
Here are some tips to help your in-plant succeed in its Web-to-print endeavors.
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Nancy Wallan
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How will you create market awareness of your new services to your clients? If you have a strictly print production Web site, will you meet with clients face-to-face and provide training on how to upload jobs, or will you hold Webinars for branded sites’ offerings? Will you send postcards, e-mail messages with a link, postcards with PURLs (personalized URLs), or perhaps a newsletter with Web addresses or links?
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- John Foley
Nancy Wallan
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