The Hidden Issues Behind Web-to-Print

How will you create market awareness of your new services to your clients? If you have a strictly print production Web site, will you meet with clients face-to-face and provide training on how to upload jobs, or will you hold Webinars for branded sites’ offerings? Will you send postcards, e-mail messages with a link, postcards with PURLs (personalized URLs), or perhaps a newsletter with Web addresses or links?