The Hidden Issues Behind Web-to-Print
Here are some tips to help your in-plant succeed in its Web-to-print endeavors.
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Nancy Wallan
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Your business plan should include a comprehensive marketing plan, as well as a financial analysis of the hardware, software and people required to offer this new service. Additionally, consider whether your staff can support the customization for your Web-to-print service or whether you need to purchase professional services from your vendor. You should try to identify your additional requirements prior to implementation, and receive a price quote up front so you can plan your financial investments according to your business priorities and expense. The professional services investment alone may disqualify a particular vendor, so this is important information.
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Nancy Wallan
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