The Hidden Issues Behind Web-to-Print

Start With A Plan

While some are successful “flying by the seat of their pants,” most successful entrepreneurs have a documented business plan, which includes marketing. John Foley, president of interlinkONE, a marketing services software provider, says, “Think about your name and your message, how you can provide more of a marketing look and feel. You need to redefine your business plan, and plan to strengthen your marketing plan by creating print and Web opportunities with your new software solution.”