The Hidden Issues Behind Web-to-Print

Implementing a Web-to-print system in your in-plant will take a lot of preparation, but the payoff will make it all worthwhile. Scott Perry, prepress manager at Metropolitan Printing Co., in Portland, Ore., offers this observation: “The response from our customers has been outstanding. They can’t wait to get their products up and running, and those who have contracted with us for branded sites are excited as well; the ability to control their branding locally, nationally, or globally is a big factor in working with us.”