The Hidden Issues Behind Web-to-Print
Here are some tips to help your in-plant succeed in its Web-to-print endeavors.
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Nancy Wallan
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One way to handle this is to put your customer service phone number on all pages of your Web site so they know how to find you. Add contact information, including photos of key personnel, and call clients to acknowledge when a job is submitted or a job is printed.
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I’ve had the experience of being on site at a commercial printing facility whose Web-to-print provider had closed that morning. This is a crisis you want to make sure you avert. (Fortunately another company assumed the provider and they were back up late in the day.)
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Nancy Wallan
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