The Hidden Issues Behind Web-to-Print

You should set a realistic timeline with the vendor and clearly define roles and responsibilities for implementation. Of course, if you decide to implement client-branded sites, with continued practice your implementation can become much more streamlined.

Customer Service

How will your customers perceive your new solution for submitting their jobs to you? Some clients feel it takes away from the relationship; they like the one-on-one customer service response and want to know they can call you. If you are launching your own print production site, you need to find a way to communicate to your clients that, even though they are using a Web service, you still are reachable and understand their requirements.