Monochrome Still Rules
Equipment vendors have not lost sight of this opportunity and have continued to introduce new and improved devices to replace existing digital black-and-white equipment, as well as to open new market opportunities. Vendors realize that selling equipment has become about more than feeds and speeds. It’s all about applications and capabilities that broaden the horizons for the in-plant. While digital black-and-white printing is deemed as a mature market, there are seven key trends that in-plant managers should evaluate as they add new equipment or replace existing devices.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.