Monochrome Still Rules
Logo colors are also very important for brand identity. With the recently announced DocuTech 180 HLC, there are eight standard colors, but Xerox has also announced a custom-blended color program.
In the two-plus years since Océ introduced the VarioStream 9000 as a color-capable digital press, the company has added more color and capabilities on a regular basis. In 2006, the key addition was a third color, enabling the VarioStream 9230 to print in multiple shades of black and blue and red, substantially widening the available palette—and the ways the machine can be used.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.