Monochrome Still Rules
Here are seven key trends that in-plant managers should evaluate as they add new black-and-white equipment or replace existing devices.
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An example of an application could be a product user manual. Using highlight color to call out or indicate a key step or process on a page could reduce the number of calls to a customer support center, which can translate into lower service costs and improved end-user satisfaction. Full color may not be a necessity for this type of application.
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Barbara A. Pellow
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Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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