Monochrome Still Rules
6| SPOT COLOR
There is renewed emphasis on spot color as an application expansion tool. Suppliers are basically charging the same as black for spot colors. An in-plant can open up its range of applications and offer greater value for users, without any extra cost for the added color. Equipment vendors see the migration to spot color as a logical upgrade path for the monochrome press user. It’s an advantage to be able to print with black plus one color.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.