Monochrome Still Rules
5) WORKFLOW
Equipment vendors have reached the realization that digital printing is not the answer for every print application, and they are making tremendous advances in integrating digital printers into existing offset workflows to expand application opportunities. They are evolving solutions so that within an offset or digital workflow, jobs can efficiently be directed to different technologies. Kodak has introduced its Unified Workflow; Xerox and its partners focus on FreeFlow; Océ emphasizes the capabilities of PrismaFlow.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.